Fix Your Tracking × Build Self-Serve Analytics × Empower Your Team

Get Product Analytics Right.
From Day One.

Broken tracking, underutilized product analytics, and endless data requests?

I help Series A & B startups fix tracking, build self-serve analytics, and train teams—without hiring a full-fledged data team

Schedule a Discovery Call
Let's Talk Strategy!
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From fragmented data to a confident data growth engine
Target audience

Who Is This For

SERIES A STARTUPS JUST RAISED FUNDING

Raised funding? But everything's broken

Events breaking when questions matter
Engineers fixing data, not building features
Retention metrics don't add up
Data was ignored for too long. Now it’s a problem.

SERIES B TEAMS LOST IN DASHBOARDS

Grew fast. Now no one trusts the data.

50+ dashboards, zero clear answers
CAC vs. LTV needs translation
Product teams stalled by data backlog
Instead of testing ideas, teams waste time chasing numbers.

STARTUPS WITH UNDERUTILIZED TOOLS

Great tools. Still making gut decisions.

Enterprise tools barely used
Every data question becomes a project
Teams can't experiment without data
Tools don't fix problems. Systems do.
Problem Space

The current reality

Messy Event Tracking

Data lacks behavioral context
Miss psychological patterns
Wasted time fixing pipelines
Missed growth opportunities

Disconnected Data Systems

Analytical tools don't sync
Collaboration breaks across teams
Metrics are misaligned
Data is fragmented

Lack Of Actionable Insights

Poorly measured experiments fail
Missing key behavioral signals
Teams rely on guesswork, not data
Unsustainable growth tactics

Result? A Fragmented Mess...

No strategy behind experimentation
No proper setup to track what's working
Working with incomplete behavioral data
No growth systems
my approach

What I Do Differently

I help companies fix messy event tracking, fragmented data systems, and unlock value from their product analytics

Behavior-Driven Event Frameworks

I build future - proof event tracking frameworks that map directly to your product's growth outcomes.
Develop event taxonomies centered on key user behaviors and growth outcomes.
Collaborate with engineers to implement tools like Segment & Amplitude, ensuring seamless and reliable event tracking.
Validate and test event accuracy to align with business objectives, creating trust in data.
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Analytics Tech Stack That Drives Action

I transform fragmented analytics stacks into unified systems that unlocks growth.
Create a unified product analytics ecosystem by integrating tools like Amplitude, Segment, and Looker to avoid fragmentation.
Build lean data pipelines and core dashboards in tools like Looker & Amplitude, ensuring 80% output with 20% input—every data field must have a purpose.
Empower teams to confidently leverage the tech stack for independent and faster decision-making.

Enable Experimentation-Driven Growth

I don’t just deliver systems - I enable your team to own and scale them
Train PMs, engagement and growth teams to form hypotheses, validate them with data, and connect insights to growth outcomes.
Enable teams to experiment with confidence backed by clean, reliable data and proven frameworks.
Train engineers to monitor and improve instrumentation, ensuring accurate data collection for experiments.
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services

Service packages

Product Analytics Enablement

6-12 weeks implementation sprint
Build a scalable, self-serve analytics system from tracking to insights.
$3000
Audit Analytics Setup
Identify gaps & fix tracking
Set Up Tools
Amplitude, Mixpanel, Segment
Design Event Taxonomy
Standardize event tracking
Implement & QA with Engineers
Ensure accurate tracking
Train PMs & Teams
Enable self-serve insights
Build Dashboards
Track retention, activation, and engagement
Outcome:
Reliable data
Clear insights
Fewer ad-hoc requests
See More Details

BI & Self-Serve Analytics Overhaul

6-12 weeks implementation sprint
Fix data silos, build scalable BI, and enable self-serve analytics.
$3000
Audit BI Setup
Identify gaps & inefficiencies
Stakeholder Interviews
Prioritize high-impact dashboards
Design Data Models
Optimize for BQ, Snowflake
Implement with Data Teams
Ensure clean, scalable pipelines
Set Up Looker/Metabase
Enable self-serve insights
Build Key Dashboards
Focus on 80/20 impact
Train Teams
Empower PMs, analysts, & leadership
Outcome:
Faster insights
Scalable BI
Fewer ad-hoc requests
See More Details
case study

Real World Implementations

Series B Startup
Healthcare Tech
Set up a scalable product analytics tech stack, transitioned 100+ key events from Google Analytics to Segment, and trained teams on Amplitude for self-serve insights.
70+
Events Instrumented
 30%
in analytics adoption
30+
PM’s trained
View Case Study
Series B Startup
Healthcare Tech
Set up a scalable product analytics tech stack, transitioned 100+ key events from Google Analytics to Segment, and trained teams on Amplitude for self-serve insights.
70+
Events Instrumented
 30%
in analytics adoption
30+
PM’s trained
View Case Study
Series B Startup
Healthcare Tech
Set up a scalable product analytics tech stack, transitioned 100+ key events from Google Analytics to Segment, and trained teams on Amplitude for self-serve insights.
70+
Events Instrumented
 30%
in analytics adoption
30+
PM’s trained
View Case Study