service

Product Analytics Enablement (3 Months)

Fix tracking, implement self-serve analytics, and enable teams to make data-driven decisions over a transformative 3-month period.

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Our approach

Our 3-Phase Approach

Discovery & Strategy
Weeks 1-3
Define what needs to be tracked, fix broken analytics, and create a structured plan for event instrumentation.
Event Instrumentation Implementation
Weeks 4-10
We implement and test a comprehensive analytics framework mapped to your key business metrics.
Training & Handoff
Weeks 11-12
We empower your team with the knowledge and tools to leverage your analytics system independently.
Phase 1
Weeks 1-3

Discovery & Strategy

Goal:
Define what needs to be tracked, fix broken analytics, and create a structured plan for event instrumentation.
1
 Audit current analytics setup
Review existing event tracking in Amplitude, Mixpanel, Segment, or GA.
Identify gaps in event taxonomy & tracking inconsistencies.
Assess existing dashboards and data reliability.
2
Stakeholder workshops to define scope
Identify critical KPIs and key product insights teams need.
Understand why self-serve adoption is low (e.g., lack of training, broken tracking).
Define requirements for feature adoption, retention, and engagement tracking.
3
Deliverables:
Execution roadmap (event taxonomy, dashboards, and tracking improvements).
List of high-impact KPIs that need tracking.
Event tracking specification doc (including naming conventions & properties
Phase 2
Weeks 4-10

Event Instrumentation Implementation

Goal:
Build a scalable tracking system that integrates seamlessly with product and growth strategies.
1
Design & implement a scalable event tracking framework
Define 30-50 key product events mapped to retention, activation, and engagement KPIs.
Standardize event naming conventions & properties.
Set up tracking consistency across Amplitude, Mixpanel, or Segment.
2
Implement & QA event tracking with engineers
Collaborate with engineering teams to instrument events correctly.
QA event firing in staging & production to ensure data accuracy.
Pipe key events into a CDP (Segment) or data warehouse if applicable.
3
 Build analytics dashboards
Design & implement Mixpanel/Amplitude dashboards for:
Feature adoption (how users interact with new features).
Retention & engagement (cohort analysis, LTV tracking).
Experiment tracking (A/B test performance).
4
Deliverables:
Fully instrumented & tested event tracking system.
Live product analytics dashboards (retention, feature adoption, engagement).
Tracking & dashboard documentation for internal teams.
Phase 3
Weeks 11-12

Training & Handoff

Goal:
Ensure teams understand how to use the new analytics setup to drive business decisions.
1
Hands-on training for PMs, analysts, and engineers
How to analyze retention, feature adoption & engagement in Amplitude/Mixpanel.
Best practices for experiment tracking & A/B test analysis.
How to ensure tracking integrity as new features are built.
2
Playbooks for long-term success
Feature launch tracking guide (how to measure feature success).
Retention & engagement analysis playbook (how to interpret user behavior trends).
Experimentation framework (how to track & analyze A/B tests).
3
Deliverables:
Team training sessions on Mixpanel/Amplitude & best practices.
Playbooks for tracking, retention, and experimentation.
Finalized documentation & smooth handoff