👋 Hi, I’m Sneha, your personal growth architect!
I turn messy event tracking and disconnected data systems into analytics foundations teams trust
Your product deserves better than unreliable data and fragmented insights.
I specialize in building scalable event tracking systems that empower teams to stop firefighting broken data and start focusing on what matters - experimentation and growth
I specialize in building scalable event tracking systems that empower teams to stop firefighting broken data and start focusing on what matters - experimentation and growth
By building robust instrumentation frameworks and actionable dashboards, I enable teams to:
Track what matters with accurate, reliable event data.
Uncover actionable insights to understand the "why" behind user actions.
Experiment and scale strategies that deliver meaningful, sustainable results.
journey
The Journey So Far
The Foundation
(2014-2020)
(2014-2020)
Started in agtech and fintech data transformations. Quick realization: better technology doesn't fix fundamentally broken data. Watched teams invest millions in new systems only to end up with the same problem - data that didn't drive decisions.
The Breakthrough
(2020-2021)
(2020-2021)
Built analytics systems in fintech. Found the real issue wasn't technical - teams had messy data, fragmented pipelines, and dashboards no one used. The gap between data collection and actionable insights was massive.
The Quest
(2021-2023)
(2021-2023)
Moved to product analytics where behavioral data was key. Overhauled legacy event tracking (100+ events) into a structured framework that revealed clear patterns in user behavior, helping companies finally understand what drives growth.
Today
(2023-Present)
(2023-Present)
Now focused on growing companies by uncovering what truly drives user behavior. Building robust systems to measure and test these insights, turning behavioral patterns into repeatable growth strategies.
my approach
What I Do Differently
I help companies fix messy event tracking, fragmented data systems, and unlock value from their product analytics
Behavior-Driven Event Frameworks
I build future - proof event tracking frameworks that map directly to your product's growth outcomes.
Develop event taxonomies centered on key user behaviors and growth outcomes.
Collaborate with engineers to implement tools like Segment & Amplitude, ensuring seamless and reliable event tracking.
Validate and test event accuracy to align with business objectives, creating trust in data.
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Analytics Tech Stack That Drives Action
I transform fragmented analytics stacks into unified systems that unlocks growth.
Create a unified product analytics ecosystem by integrating tools like Amplitude, Segment, and Looker to avoid fragmentation.
Build lean data pipelines and core dashboards in tools like Looker & Amplitude, ensuring 80% output with 20% input—every data field must have a purpose.
Empower teams to confidently leverage the tech stack for independent and faster decision-making.
Enable Experimentation-Driven Growth
I don’t just deliver systems - I enable your team to own and scale them
Train PMs, engagement and growth teams to form hypotheses, validate them with data, and connect insights to growth outcomes.
Enable teams to experiment with confidence backed by clean, reliable data and proven frameworks.
Train engineers to monitor and improve instrumentation, ensuring accurate data collection for experiments.
Unique approach
What Makes My Approach Different
Event Frameworks Rooted in Scalable Best Practices
I analyze behavioral patterns across industries to uncover what drives user actions. By focusing on core user behaviors, I design event frameworks that are scalable, adaptable, and aligned with your product’s growth—not just tailored to a single moment or feature.
Growth-Focused Analytics
With deep expertise in Amplitude, Mixpanel, and SQL, I build analytics systems from the ground up - designing what to track, implementing reliable data pipelines, and creating focused dashboards. This transforms messy data into clear insights that show exactly what drives your product's growth.
Scalable Experimentation
I empower teams to move beyond dashboards to experimentation. By building solid analytics foundations, I enable teams to test, learn, and iterate confidently. Experimentation becomes a core part of your product strategy, driving sustainable growth through data-driven decisions
portfolio
Things I've Built
End-to-End Analytics Pipelines
Built complete analytics transformations for major financial institutions from ETL to dashboards. Implemented role-optimized dashboards providing 360-degree data visibility from executives to sales reps.
Product Analytics Suite at League
Designed and implemented comprehensive analytics - standardized 100+ events in Segment, built behavioral analysis frameworks in Amplitude, trained 20+ PMs, and led client onboarding programs.
Experimentation & Research Systems
Created health outcomes research frameworks and built experimentation systems, uncovering key behavioral insights that improved user engagement across platforms. Led research initiatives from location-based insights to wearables impact analysis, driving product decisions through data.