Learn How to Build Behavioral Analytics that Drive Growth

The client needed self-serve analytics but lacked structured data. Amplitude was set up, events were routed via Segment, and the team was trained, enabling real-time insights and reducing engineering dependency within a month.

How We Fixed Broken BI: Migrating to BigQuery & Rebuilding Looker Cut Query Times 10x and Slashed Dashboards by 60%

In 6 months, a fragmented analytics setup was transformed into a scalable, self-serve system. Ad-hoc requests were reduced by 40%, stakeholders aligned, and Segment + Amplitude were implemented with a structured event framework. The result: 100+ high-value events instrumented and 10X faster insights for teams.

💡 How Poor Data Infrastructure, Broken Tracking, and Disconnected Teams Are Costing Your Product More Than You Think

How we transformed a broken analytics setup—fixing data chaos, streamlining processes, and enabling self-serve insights in just 12 months

Learn how to design effective KPIs for product features through a structured framework, demonstrated with Oura's daytime stress feature. Discover why proper KPI design begins with mapping your feature in the product ecosystem, understanding supervisor metrics, and defining clear user value and business impact before selecting your core metrics.