Blog

Learn How to Build Behavioral Analytics that Drive Growth

I share practical guides and templates for product analytics and behavioral growth. No theory, just actionable steps you can implement today.

Case Studies

Scaling Broke Our BI: How We Rebuilt Looker & Migrated from Postgres to BigQuery in 6 Months

How We Fixed Broken BI: Migrating to BigQuery & Rebuilding Looker Cut Query Times 10x and Slashed Dashboards by 60%

Oura's Growth Strategy: Key Learnings from Sleep to Success

Learn how Oura Ring transformed from a niche sleep tracker into a health tech powerhouse through strategic growth loops and product innovation. Discover how they found product-market fit by solving sleep tracking better than anyone else, built viral word-of-mouth through shareable insights, and leveraged multiple growth channels from celebrity adoption to B2B partnerships to create a thriving health ecosystem.

Enabling Self-Serve Product Analytics for a Client Using Amplitude

The client needed self-serve analytics but lacked structured data. Amplitude was set up, events were routed via Segment, and the team was trained, enabling real-time insights and reducing engineering dependency within a month.

All Posts

The Hidden Cost of Messy Product Analytics

💡 How Poor Data Infrastructure, Broken Tracking, and Disconnected Teams Are Costing Your Product More Than You Think

Event Design: The Foundation of Product Analytics

Learn how to design effective analytics by focusing on meaningful metrics instead of tracking everything. Discover the three core event types (success, intent, and failure) along with strategic properties that matter, while following best practices for clear naming conventions and reliable data collection.

Designing KPIs That Actually Matter: A Product Analyst's Deep Dive

Learn how to design effective KPIs for product features through a structured framework, demonstrated with Oura's daytime stress feature. Discover why proper KPI design begins with mapping your feature in the product ecosystem, understanding supervisor metrics, and defining clear user value and business impact before selecting your core metrics.

Mastering Product Event Instrumentation: A Step-by-Step Guide for Product Success

Learn the essentials of product event instrumentation, from deciding what to track to implementing proper testing procedures. Discover how to balance between tracking everything versus prioritizing critical events, while following a structured framework to ensure accurate user behavior insights.

The "Track All the Things" Trap: How to Avoid Product Instrumentation Overload

Learn how to avoid common pitfalls in product analytics instrumentation, from the chaos of tracking everything to poor naming conventions. Discover why focusing on essential actions, testing iteratively, and following best practices is crucial for turning messy event tracking into meaningful product insights.

Mastering User Resurrection: Strategies to Revive Dormant App Users

Learn how to bring back dormant app users who previously found value in your product, while avoiding wasted effort on truly inactive users. Discover strategies for identifying resurrectable users, understanding why they left, and implementing targeted re-engagement campaigns that actually work.

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