Learn How to Build Behavioral Analytics that Drive Growth

Learn the essentials of product event instrumentation, from deciding what to track to implementing proper testing procedures. Discover how to balance between tracking everything versus prioritizing critical events, while following a structured framework to ensure accurate user behavior insights.

Learn how to avoid common pitfalls in product analytics instrumentation, from the chaos of tracking everything to poor naming conventions. Discover why focusing on essential actions, testing iteratively, and following best practices is crucial for turning messy event tracking into meaningful product insights.

Learn how to design effective analytics by focusing on meaningful metrics instead of tracking everything. Discover the three core event types (success, intent, and failure) along with strategic properties that matter, while following best practices for clear naming conventions and reliable data collection.

Learn how Oura Ring transformed from a niche sleep tracker into a health tech powerhouse through strategic growth loops and product innovation. Discover how they found product-market fit by solving sleep tracking better than anyone else, built viral word-of-mouth through shareable insights, and leveraged multiple growth channels from celebrity adoption to B2B partnerships to create a thriving health ecosystem.

Learn how to bring back dormant app users who previously found value in your product, while avoiding wasted effort on truly inactive users. Discover strategies for identifying resurrectable users, understanding why they left, and implementing targeted re-engagement campaigns that actually work.

Learn how successful products like Oura ring activate users through three key stages: the Setup moment (initial configuration), the AHA moment (first value realization), and the Habit moment (regular usage patterns). Understanding and optimizing these stages is crucial for driving long-term retention and engagement.