Learn How to Build Behavioral Analytics that Drive Growth

Learn how successful products like Oura ring activate users through three key stages: the Setup moment (initial configuration), the AHA moment (first value realization), and the Habit moment (regular usage patterns). Understanding and optimizing these stages is crucial for driving long-term retention and engagement.

Understand the importance of user retention through use case mapping, analyzing user personas, and identifying core motivations and alternatives. By focusing on what the app solves, for whom, and why, alongside understanding engagement frequency, products can be positioned effectively in the "habit zone" for long-term success.

Learn the importance of understanding user retention by analyzing app use cases, identifying user personas, and creating a clear use case map. This framework helps define the "what," "who," and "why" behind a product, uncover user motivations, and position it in the "habit zone" for long-term engagement and success.